VCU Pathways

Outdoor & Social (Createathon VCU)

The Ask: Develop a potential new logo for VCU Health Pathways, a healthcare career development program, and create strategic marketing and deliverables to increase brand awareness and drive program enrollment.

Problem: VCU Health Pathways has not yet reached its full potential in connecting with individuals actively seeking meaningful next steps.

Solution: Guide young adults to envision a potential future in the healthcare industry.

For young adults still figuring out what's next, a job in healthcare can feel intimidating, like a world reserved for people who already have it all figured out. This campaign flips that script. Through an outdoor and social series, job offerings take the spotlight, not as titles, but as identities young people can actually see themselves stepping into.

Logo Designed by Jackson Huynh