Trü Frü

Problem: Most sweet treats are packed with artificial ingredients and false promises.

Solution: Bring Trü Frü’s honesty to life

Outdoor (VCU)

Valentine's Day comes with built-in drama: the mixed signals, the 'it's complicated,' the debate over whether 'us' even means monogamous. So instead of ignoring it, we leaned in. "taste the trüf" takes the everyday tension of relationships and flips it into something sweeter, using Trü Frü's honest ingredients as the antidote to empty promises, both in candy and in love.

Copy: No mixed signals, just mixed berries.

Tagline: taste the trüf.

Copy: No sharing partners, just sharing sweets.

Tagline: taste the trüf.

Copy: No second chances, just second helpings.

Tagline: taste the trüf.

Mockups