Chesterfield CASA

August - December 2025

Chesterfield CASA is a nonprofit organization committed to advocating for abused, neglected, and abandoned children, guiding them through the foster care system and helping them find safe, permanent homes.

As a marketing and communications intern, I managed their social media platforms (Instagram and Facebook) and developed three impactful social campaigns. Additionally, I wrote and designed newsletters and collaborated with the Executive Director to strategize and refine marketing strategies.

Campaign 1: Superhero 5k

Goal: Promote the second-annual Chesterfield CASA Superhero 5k, drive sign-ups, and increase awareness and engagement to build momentum for the event.

Goal: Increase social media traction in preparation for Giving Tuesday while spreading kindness and positivity from an organization that values it.

Campaign 2: Affirmations

Campaign 3: Mixed

Goal: Use statistics, testimonials, and informational posts to promote Giving Tuesday & to highlight Chesterfield CASA's accomplishments as the year wraps up.