Sympliq

The Ask: Create a new name and branding for Artizta, an app created by George Ruzek to modernize symphony orchestra management with affordable, advanced tools.

The Problem: Organizing seasons is complex and challenging due to outdated, overpriced software.

Solution: Reflect the industry’s timeless elegance while embracing innovation.

Branding (VCU)

The project was guided by Professor Jay Adams and selected by both him and George Ruzek as the winning concept.

Experimental: A cost-effective installation in galleries and outside orchestra halls, also serving as a light display in darker theaters. It includes a stand with pamphlets or a poster featuring a QR code and logo.

Project done in collaboration with Josh Brown.